The fashion industry is experiencing a moment of clarity. We are in an era of blurred lines and chucked traditions. Male and Female collections are shown together, streetwear is sold and presented fluidly with century old European houses, and stereotypes of what kind of fashion comes from particular countries are fading. There are a variety of reasons fashion has entered this willingness to think beyond what is “traditional” but the primary factor would have to be the trailblazing talent in each genre. Talent forces people to expand their points of view. In the case of the Mexican fashion arena, the world is starting to pay closer attention to the vast diversity of style. This is due largely to talents with strong points of view such as Luciana Balderrama. Since the 2014 launch of her brand, Luciana Balderrama has developed a reputation for producing couture-worthy detailing and precision in each individual piece she designs. As a result, she has quietly infiltrated red carpets globally with her work.
Luciana, who studied design at The Art Institute of California, honed her skills as a designer with the renowned Cuban-American designer Robert Rodriguez. While her talents were polished on the West Coast of the United States, it wasn’t until her return to Mexico that her unique talents gained traction among some of the most photographed women in Mexico. Eventually, Luciana went on to produce her first ready to wear collection for the Fall / Winter season of 2015.
Luciana Balderrama has entered the design arena with equal parts charm, passion, and vision.
The hints of vintage Thierry Mugler combined with Luciana’s completely individual take on modern
Equal parts soft and complex, Luciana’s work is a flirtation with femininity that doesn’t need to yell or announce itself. Her approach to evening and formal is a study in blatant glamour, unrestricted yet refined.
In just over a year, Luciana’s namesake label has gained a committed and impassioned following. One look at her Instagram account and it is evident that the women who wear her clothing, famous or otherwise, are emerged in the Luciana Balderrama aesthetic.
The Luciana Balderrama brand is expanding. Her recently launched e-commerce site has made her distinctive work available to masses. Soon her designs will be seen in brick and mortar retail worldwide. In the meantime, there is something fitting about the subtle, quiet storm of her rise. It’s special, romantic and driven by passion alone; not unlike the clothing itself.